"With everything we do, we accompany people through precious moments. For a lifetime. Across generations."
Georg Picard (fourth generation managing director)
CURRENT HIGHLIGHTS
Bestseller
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Responsible for the future
Our values
Sustainability
Even though everyone is talking about sustainability these days, as a company that works mainly with natural materials, it has been on our minds for decades.
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Craftsmanship
The passing on of traditional craftsmanship from generation to generation forms the foundation of PICARD. That is why training the next generation is still part of our corporate DNA today.
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Responsibility
From the very beginning, PICARD has supported the development of disadvantaged regions on the ground and attaches great importance to fairness towards all parties involved.
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A look behind the scenes
Interview with Georg Picard
Family managed
In fourth generation since 1928