We are delighted to announce an exciting collaboration with Cathy Hummels for the Munich Oktoberfest! We are celebrating this year's Oktoberfest by creating an exquisite Wiesn Selection consisting of bags...
Discover now our new fall/winter collection. This combines two of our essential values: Our 95 years of traditional craftsmanship and our passion for fashion and design under the motto "Handcraft meets Fashion". Explore our latest styles now and get in the mood for autumn in style!
This trendy western style is an absolute must-have this season! Earthy tones, such as a radiant brown, a soft green or an elegant black, paired with iconic design details from the Wild West, together create the perfect symbiosis of classic and trendy.
Shop your individual cowgirl look now!
Discover now the perfect bag to match your Oktoberfest outfit.
How a small craftsman's business became a globally successful company. HOW IT ALL BEGAN.... 1928 was the year in which Martin Picard and his sons Alois and Edmund switched from...
MUNICH, June 17 2023: Flea market flair at the Hummels home - on Saturday, Cathy Hummels hosted an exclusive second-hand bazaar at her old home. Janett and Manuela from the...
Responsibly into the future
Even though the topic of sustainability is on everyone's lips today, as a company that works mainly with natural materials, it has been on our minds for decades.
Passing on the traditional craft from generation to generation is the foundation of PICARD. That is why the training of the next generation is part of our corporate DNA to this day