Our Wiesn cooperation with Cathy Hummels

We are delighted to announce an exciting collaboration with Cathy Hummels for the Munich Oktoberfest!

We are celebrating this year's Oktoberfest by creating an exquisite Wiesn Selection consisting of bags selected by Cathy and by participating in the Wiesn Bummel by Cathy Hummels.

The bags selected by Cathy Hummels for the Wiesn Selection combine tradition and modernity through PICARD's fashionable yet timeless designs. Handmade with 95 years of fine tailoring tradition. The exclusive range includes a selection of stylish handbags, satchels and minibags in high quality genuine leather and a baguette bag with floral prints on tapestry fabric. Cathy Hummels' Dirndl collection, which has just been launched under the Julia Trentini label, inspired the colours and styles.  

In June 2023 we participated in in Cathy Hummels' Secondhand Bazaar and supported this event with our bags and an embossing campaign for a good cause. The cooperation with Cathy and her team has been harmonious from the very beginning and has been very uncomplicated, familiar and professional. We are looking forward to continuing to work with her in the future!

Our participation in the Wiesn Bummel, which will take place on the 18th of September 2023 in Munich, is another highlight of our cooperation for this year's Oktoberfest. The Wiesn Bummel by Cathy Hummels has become an integral part of the Oktoberfest VIP scene, bringing together famous faces from the media and influencers for a very special day. We are very happy to be a part of this. Get a behind-the-scenes look at the event on Instagram.

The Wiesn Selection by Cathy Hummels will be available exclusively in our online store.