"With everything we do, we accompany people through precious moments. For a lifetime. Across generations."
Georg Picard (fourth generation managing director)
CURRENT HIGHLIGHTS
![](http://picard-fashion.com/cdn/shop/files/1_cb440410-6b64-46fc-a4e3-d887896d6f34.png?v=1737710520&width=1500)
BIS ZU 30%
WINTER SALE
Jetzt wird es stilvoll – mit unserem WINTER SALE! Entdecke Taschen und Accessoires, die durch zeitlose Designs, höchste Handwerkskunst und Funktionalität überzeugen!
OUR COLLECTIONS
We manufacture with heart and craftsmanship in a hundred-year-old manufacturing tradition.
SHOP THE LOOK
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_aleganto_5588.jpg?v=1730107145&width=2050)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_donna_7240.jpg?v=1730107723&width=1772)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_match_7237.jpg?v=1730107908&width=2050)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_jolie_3259.jpg?v=1730107836&width=2050)
![](http://picard-fashion.com/cdn/shop/files/Picard_shopthelook_hw24_5.jpg?v=1729088125&width=1200)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_aleganto_5588.jpg?v=1730107145&width=2050)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_donna_7240.jpg?v=1730107723&width=1772)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_match_7237.jpg?v=1730107908&width=2050)
![](http://picard-fashion.com/cdn/shop/files/picard_tasche_jolie_3259.jpg?v=1730107836&width=2050)
![](http://picard-fashion.com/cdn/shop/files/Picard_shopthelook_hw24_5.jpg?v=1729088125&width=1200)
Responsible for the future
Our values
![](http://picard-fashion.com/cdn/shop/files/Picard_Nachhaltigkeit.jpg?v=1723639456&width=1400)
Sustainability
Even though everyone is talking about sustainability these days, as a company that works mainly with natural materials, it has been on our minds for decades.
Learn more![](http://picard-fashion.com/cdn/shop/files/Picard_Handwerk.jpg?v=1723639481&width=1401)
Craftsmanship
The passing on of traditional craftsmanship from generation to generation forms the foundation of PICARD. That is why training the next generation is still part of our corporate DNA today.
Learn more![](http://picard-fashion.com/cdn/shop/files/Picard_Verantwortung.jpg?v=1723639512&width=1400)
Responsibility
From the very beginning, PICARD has supported the development of disadvantaged regions on the ground and attaches great importance to fairness towards all parties involved.
Learn more![](http://picard-fashion.com/cdn/shop/files/georg_900x_aed43d9a-a642-4b73-a56b-9390b4d170f5.jpg?v=1646291614&width=900)
A look behind the scenes
Interview with Georg Picard