Traditional Crafts
TRADITIONAL CRAFTSMANSHIP AS PART OF THE DNA
Today, PICARD stands not only for timeless classics but also for stylishly designed, modern bags that are also impressive in the fashion sector and have graced the odd catwalk. However, outside of the fashion world, it is still primarily craftsmanship that forms the foundation of the family business. This is one of the reasons why we are one of the few companies that still maintain production at the main plant in Germany. This tradition is important to us because, as a leather goods manufacturer, we have been passing on the enthusiasm for beautiful leather goods from generation to generation since 1928. The same applies to the experience and knowledge required for high-quality leather processing. PICARD is one of the few training companies that still offers training in the craft of fine leather making.
INVESTING IN YOUNG TALENT AS THE KEY TO SUCCESS
Fine leatherwork is a craft that PICARD has been cultivating for generations, but has unfortunately become very rare in Germany. It is extremely important to us that the art of fine leatherwork is preserved in this country for a long time to come. In order to meet this requirement, we still train apprentices locally in Obertshausen. But our commitment does not stop there: We also train dedicated fine leatherworkers to the highest standards at our various production sites around the world. The traditional production of high-quality small leather goods, leather bags and other leather products is learned and will be preserved for future generations.
LOVE FOR DETAIL
Every piece of leather, every zipper and every thread passes through the loving hands of our fine bag makers during production. In each of the average 80 individual parts and around 110 different work steps, all of our knowledge, experience and passion accumulated over decades is contained. This includes, for example, our targeted search for old machines that were previously used in bag production. We restore them using the latest technology and integrate them into our production. In this way, old sewing machines produce a particularly expressive and individual stitch pattern that no computer-controlled competitor can reproduce. The result? Quality that you can see, smell, feel and experience.
