News

DIE NEUE FRÜHJAHR SOMMER 2025 KOLLEKTION

Ein Hauch von Leichtigkeit: Die neue Saison steht ganz im Zeichen von Lebensfreude, Leichtigkeit und Stilbewusstsein – und genau das verkörpert unsere Frühjahr/Sommer 2025 Kollektion. Mit einer rei...

Christmas campaign 2024

SHARE LOVE. SHARE DINNER. This Christmas, we're celebrating style, confidence and togetherness. Our festive table setting shines in the warm colours of our current collection - Chai, Pesto and Chia...

The new fall/winter 2024 collection

Each bag is a timeless symbol of your own self-confidence and life experience - traditional craftsmanship meets great attention to detail and design. This is also the case in our fall/winter 2024 c...

A new chapter in the history of PICARD

Self-confident, approachable, bold, dynamic, full of joie de vivre, clear and modern - this is how we present ourselves with our rebranding for the fall/winter 2024 season. As a brand with 96 years...

A tribute to 25 years of style and reliability

At PICARD, we are proud of the quality and durability of our products. That's why we are always particularly pleased when our customers still love the value of our products even after many years. A...

Collection S/S 24

The spring/summer 2024 collection is characterized by lightness, naturalness and joie de vivre. The natural materials of the PICARD collection meet bright and cheerful colors such as lime, lilac, b...

PressDays

“Goodie bags for everyone!” was the motto at this year’s International Press Day in Munich. For us, the press is one of the most important multipliers in our business; we maintain contacts and sta...

Female Business Festival on March 21, 2024 in Munich

Women are absolutely the focus of our company. Our employees are mostly women 👭...

The perfect Christmas gift

The cozy season is in full swing! Baking cookies, drinking tea and watching Christmas films are on the agenda. For those who don't want to be overwhelmed by the stress of shopping for Christmas ...

PICARD Autumn/Winter Collection 2023

The colder months are coming faster than you think and with them our brand new Fall/Winter 2023 collection. Under the motto “Handcraft meets Fashion”, two of our fundamental principles are combi...

The Wiesn-Look of the Celebrities

1.Shoulder Bag Mini  Shoulder bag Mini (chai), worn by Cathy Hummels and Sarah Engels The bag can be worn as a handbag on the handle or slung around with the detachable and adjustable shoul...

Our visit to Cathy Hummels' Wiesn stroll

We are delighted to have participated in Cathy Hummels' Wiesn Bummel on 18 September 2023, following the launch of a joint Wiesn Collection with Cathy Hummels. As part of this cooperation, we prov...