News

Collection S/S 24

The spring/summer 2024 collection is characterized by lightness, naturalness and joie de vivre. The natural materials of the PICARD collection meet bright and cheerful colors such as lime, lilac, b...

PressDays

“Goodie bags for everyone!” was the motto at this year’s International Press Day in Munich. For us, the press is one of the most important multipliers in our business; we maintain contacts and sta...

Female Business Festival on March 21, 2024 in Munich

Women are absolutely the focus of our company. Our employees are mostly women 👭...

The perfect Christmas gift

The cozy season is in full swing! Baking cookies, drinking tea and watching Christmas films are on the agenda. For those who don't want to be overwhelmed by the stress of shopping for Christmas ...

PICARD Autumn/Winter Collection 2023

The colder months are coming faster than you think and with them our brand new Fall/Winter 2023 collection. Under the motto “Handcraft meets Fashion”, two of our fundamental principles are combi...

The Wiesn-Look of the Celebrities

1.Shoulder Bag Mini  Shoulder bag Mini (chai), worn by Cathy Hummels and Sarah Engels The bag can be worn as a handbag on the handle or slung around with the detachable and adjustable shoul...

Our visit to Cathy Hummels' Wiesn stroll

We are delighted to have participated in Cathy Hummels' Wiesn Bummel on 18 September 2023, following the launch of a joint Wiesn Collection with Cathy Hummels. As part of this cooperation, we prov...

Our Wiesn cooperation with Cathy Hummels

We are delighted to announce an exciting collaboration with Cathy Hummels for the Munich Oktoberfest! We are celebrating this year's Oktoberfest by creating an exquisite Wiesn Selection consisting ...

95 years PICARD

How a small craftsman's business became a globally successful company. HOW IT ALL BEGAN.... 1928 was the year in which Martin Picard and his sons Alois and Edmund switched from being saddlers to fi...

PICARD as partner at Cathy Hummels' Secondhand Bazaar

MUNICH, June 17 2023: Flea market flair at the Hummels home - on Saturday, Cathy Hummels hosted an exclusive second-hand bazaar at her old home. Janett and Manuela from the #picardcrew were on sit...

PICARD's role in the project "A guide - Sustainable Leather Chemistry"

At PICARD we are proud to be a responsible player for a more sustainable future for the leather industry. Together with other leading companies in the industry we participated in a research pro...

PICARD wins the German Customer Award 2023

For an outstanding price / performance We are delighted to receive the German Customer Award 2023 for an outstanding price/performance. For the third time the German Association for Consumer Stud...