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A NAME AS A QUALITY PROMISE

4TH GENERATION CEO - GEORG PICARD

As a family member, I not only carry PICARD in my name, but also in my heart. That is why I am delighted to be the fourth generation to manage our company and to continue to develop it successfully together with our fantastic employees.

The special thing about PICARD is the unique position we occupy on the market as a manufacturer of high-quality leather goods. We do not buy our leather goods from external suppliers in the Far East and then add our label to them. The name PICARD stands for the art of traditional fine leather craftsmanship. This means that we manufacture all our leather goods ourselves!

This makes us independent and guarantees the highest quality. We set standards in social interaction and ensure fair working conditions in all our factories. We bear this high level of responsibility not only towards people, but also towards the environment. When purchasing raw materials, we apply the strict rule that only ecologically optimized and certified companies may supply us.

A demand for quality and an attitude to life that we maintain and pass on together with the manufacturing knowledge of many decades. That is why we have been training young people in this craft for generations - in our workshops in Germany, Ukraine and Bangladesh.

It is a matter close to my heart and that of all employees in the large PICARD family to be able to offer high-quality handcrafted products. Genuine favorite pieces full of joy of life that you can wear with a clear conscience and hopefully bring a smile to your face!

Your Georg Picard

(Translated from German)

A look behind the scenes

Georg Picard in an interview