MY BAG. MY STORY.

OUR STORY.

Discover PICARD - we are a fourth-generation bag brand that not only creates stylish accessories, but also companions for precious moments. It is important to us to emphasize personalities with our bags and we firmly believe that the highest quality and sustainability is the path to individuality not just for a few, but for many.

Our mission is to design aesthetic and reliable companions for life that emphasize the uniqueness of each person. We rely on heart and craftsmanship, guided by a hundred-year manufacturing tradition, from the idea to the finished product.

Our values , which form the foundation of our brand, are:

Enjoyment of life - Our positive, optimistic attitude towards life is reflected in all our perspectives and actions. We enjoy beautiful things.

Quality - We live our passion for craftsmanship and design with every product and every customer interaction. And we pass on our know-how to future generations.

Curiosity - We pick up on trends, let ourselves be inspired and integrate what suits us and inspires the lives of us and our customers. We are always close to our customers.

Sustainability - Across the entire value chain, we strive to do good for our environment. For us, it's a matter of course.

Diversity - We live diversity, we act inclusively. From our collections to customer interactions to the people who make up our team, our cosmopolitan attitude comes to expression.

Humanity - For us, the focus is on people: for a fair, respectful and just coexistence that is lived every day. Among ourselves and towards our customers.

ABOUT US

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Our history

THE STORY OF PICARD

Established in 1928

PICARD is a young family business that has lived the love of craftsmanship, fashion and people since 1928. As a result, we have a long and successful company history that has seen many advances as well as social changes.

Our company was founded in 1928 by Martin Picard and his sons Edmund and Alois. When the first collection was finished, Alois Picard transported it on his own bicycle from Obertshausen to Offenbach. In the years that followed, PICARD grew steadily. In 1935, the company introduced large-scale production of leather goods for the first time. At that time, PICARD employed 100 people. The factory in Obertshausen was then opened in 1949 and by the end of the 1960s, over 1,000 people were employed at this location.

In the 1970s, the company, like all companies in the leather goods industry around Offenbach, suffered from imports from South America and the Far East. As a result, part of the production was relocated abroad in 1976 with the establishment of a branch in Tunisia. As part of this change, the management of PICARD also changed when Thomas Picard was appointed to the management team. This was followed by further internationalization of production, so that in 1995 another foreign factory was opened in Bangladesh, where at the same time investments were made in the company's own kindergartens and a local school. In 2008, production was expanded at the main factory in Obertshausen and in 2011 another factory was opened in Ukraine. During this time, the name PICARD became a household name, so that in 2002 45 percent of women in Germany owned a PICARD bag.


In 2015, PICARD's management changed once again when Georg Picard, Thomas Picard's nephew, took over the reins. The company is now run by the 4th generation. Under Georg's leadership, branding and e-commerce were greatly expanded. PICARD thus gained an even stronger online presence than before. However, with a large company comes great responsibility, including when it comes to sustainability. Since then, PICARD has been making sure that everything is done to protect the environment, from production to social aspects, and that employees work under social and fair conditions and continue to be supported.

In the wake of the Corona pandemic, PICARD ran into financial difficulties, mainly due to temporary closures of stationary retail as part of the lockdown and the resulting drop in sales. However, closure was averted as part of an insolvency under self-administration and the associated restructuring and reorientation. The company currently has seven brand stores at Frankfurt, Munich and Berlin airports. We also have a stronger online presence these days to ensure that our traditional family business will continue to exist for a long time to come. Since the end of 2020, PICARD's focus has been on digitizing retail and, in addition to stationary retail, on expanding direct sales channels. In the future, PICARD will continue to focus on what has been the guarantee of success over the decades: passing on traditions, strictly adhering to our values ​​and our passion for aesthetic and functional companions for a lifetime.

Our craft

FROM OBERTSHAUSEN TO THE WORLD

TRADITIONAL CRAFTSMANSHIP AS PART OF THE DNA

Today, PICARD stands not only for timeless classics but also for stylishly designed, modern bags that are also impressive in the fashion sector and have graced the odd catwalk. However, outside of the fashion world, it is still primarily craftsmanship that forms the foundation of the family business. This is one of the reasons why we are one of the few companies that still maintain production at the main plant in Germany. This tradition is important to us because, as a leather goods manufacturer, we have been passing on the enthusiasm for beautiful leather goods from generation to generation since 1928. The same applies to the experience and knowledge required for high-quality leather processing. PICARD is one of the few training companies that still offers training in the craft of fine leather making.

   
  

INVESTING IN YOUNG TALENT AS THE KEY TO SUCCESS

Fine leatherwork is a craft that PICARD has been cultivating for generations, but has unfortunately become very rare in Germany. It is extremely important to us that the art of fine leatherwork is preserved in this country for a long time to come. In order to meet this requirement, we still train apprentices locally in Obertshausen. But our commitment does not stop there: We also train dedicated fine leatherworkers to the highest standards at our various production sites around the world. The traditional production of high-quality small leather goods, leather bags and other leather products is learned and will be preserved for future generations.

     

LOVE FOR DETAIL

Every piece of leather, every zipper and every thread passes through the loving hands of our fine bag makers during production. In each of the average 80 individual parts and around 110 different work steps, all of our knowledge, experience and passion accumulated over decades is contained. This includes, for example, our targeted search for old machines that were previously used in bag production. We restore them using the latest technology and integrate them into our production. In this way, old sewing machines produce a particularly expressive and individual stitch pattern that no computer-controlled competitor can reproduce. The result? Quality that you can see, smell, feel and experience.

  

sustainability

LIVED SUSTAINABILITY

WHAT WE ARE ALREADY DOING TODAY FOR THE FUTURE

Even though the topic of sustainability is on everyone's lips today, it has been a concern for us as a company that mainly works with natural materials for decades. Leather is an upcycling product because it is created as waste from the food industry and, in our case, is processed into a robust and durable bag or wallet. In order to guarantee environmentally friendly processing of leather, all of our leather is tested for harmful substances by an independent institute. In addition, we now almost exclusively source leather that is certified by the Sustainable Leather Foundation (SLF) or the Leather Working Group, which focuses on evaluating the environmental impact of leather production and compliance with ecological concepts. By 2025, we have set ourselves the goal of processing only certified leather and our leather-free products only from recycled materials. We are proud that we are making great strides towards our goal and, for example, only source inner linings from recycled materials.

 

SUSTAINABILITY IN EVERYDAY LIFE

To date, our family business has already demonstrated a great deal of responsibility for people and nature: "We have always focused on recyclable or very durable materials and have had a sustainability officer in the company since 2018," says Georg Picard, our managing director at PICARD. Since 2019, we have been a member of CADS - Defined Standards For Shoe Production - which is committed to ensuring that leather goods are manufactured sustainably, free of harmful substances, in an environmentally friendly and socially responsible manner worldwide.

It's clear: Sustainability is also a priority in our everyday lives. That's why we produce our own electricity at our factory in Obertshausen using solar panels on the roof.

With our new sustainability goals, we want to make it clear that for us, sustainability is an investment in the future and for future generations.

- George Picard

 

AMBITIOUS GOALS CHALLENGE AND DRIVE US ON

We have set ourselves further goals for the future so that we can continue to do everything we can to ensure that sustainability and responsibility are at the heart of our company. With these goals, we are working to become even more sustainable step by step. The new goals include, among other things, sustainable action with regard to supplier selection. Today, over 90% of PICARD's leather suppliers are certified by the Leather Working Group - by 2025, this figure should be 100%. The LWG's goal is to ensure compliance with sustainable and ecological business practices in the leather industry. Furthermore, by 2025, all leather-free products should only be made from sustainable materials.

"As a leather goods manufacturer, we are aware of our responsibility and role model function - and therefore always keep an eye on the ecological, economic and social impacts of our actions. With our new sustainability goals, we want to make it clear once again that for us, sustainability is an investment in the future and for the next generations," says Georg Picard.

Social responsibility

SOCIAL RESPONSIBILITY

OUR EMPLOYEES ARE IMPORTANT TO US - EVERYWHERE

PICARD is a company that operates internationally because it recognized the global networking of the economy as a perspective early on. In addition to the main plant in Obertshausen, PICARD set up a production site in Bangladesh in 1995, followed by a plant in Ukraine in 2011. From the very beginning, PICARD has supported the development of disadvantaged regions locally and places great value on fairness towards everyone involved. In addition to all its internationality, PICARD is closely bound to the principles and standards of a family business. This also underlines its social commitment.

 

WE TAKE RESPONSIBILITY

As a family business, social values ​​are our top priority. We therefore act not only sustainably in the interests of the environment, but also in the interests of the well-being of our employees worldwide. In order to be able to pass on these values, we secure appropriately paid jobs in Germany and in all other countries in which we are represented, in order to preserve traditions and craftsmanship, and ensure that production and safety standards are continuously improved. To be sure of this, we do not hand over our responsibility on site to subcontractors, but are ourselves involved in ensuring that the highest standards are the norm in the production facilities.

Our Code of Conduct encompasses PICARD's fundamental values: respect, freedom and dignity. We, PICARD, our contractors, subcontractors, suppliers and licensees, are all committed to living and implementing these values. To underline this, we are part of the International Labour Organization (ILO), which promotes social justice, as well as human and labour rights.

  

  

GLOBAL FAMILY BUSINESS

We also support our production plants with training opportunities. We not only value occupational safety and the health of our employees, but also the prospects on site. With our training programs and the PICARD school, we actively support the future of our employees. We also offer training in our craft businesses, with which we help to reduce youth unemployment. This is why our plant in Bangladesh, for example, has already received numerous awards. Our company-owned kindergarten enables employees to pursue their employment and also learn to read and write at the same time. Health care is also important to PICARD. We offer the opportunity to have regular medical examinations on site at the company. We also encourage employees to take part in sporting and cultural activities in their free time.

Our social commitment and striving for social justice is what defines us as a family business.