News

Here, in our Hometown! - Frankfurt Fashion Week 2022Frankfurt: on Friday, 24.06.2022, at 3 p.m. at the Ehrenhofterrasse of the Hotel Steigenberger Frankfurter Hof, Anja Gockel showed her winter col...
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Dads are our superheroes, our encouragers and all-rounders. There is hardly anything that dads can't fix. That's why Father's Day is the perfect occasion to give them something back and show how mu...
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Meet & Greet PICARD x Joan Twins
“Once upon a time there was a white backpack and a black marker... when the two met, something unique was created!” - Joan Twins Among the first PICARD x Joan Twins backpacks sold was a golden tic...
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Our gift ideas for Mother's Day
Where would we be without our mothers? They are always there when you need them, make everything possible when you think it's impossible and give us endless love. They are our everyday heroines who...
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Bracelets as a sign of solidarity
„I am incredibly happy about the generous donations from customers, suppliers, our employees, PICARD fans, friends and family. This is true solidarity in the most human sense, helping people in nee...
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PICARD at Fashion Week Berlin 2022
This spring we were in Berlin for the Fashion Week again. From 14th to 18th March 2022, fashion fever once again lured many fashionistas to the capital. But this year's Berlin Fashion Week was an e...
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45.000€ for Dobrochynez in Ukraine
We are overwhelmed, deeply touched and above all grateful for the boundless willingness to help that we have experienced over the last few days. We received a lot of encouragement for our fundraisi...
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PICARD Spring/Summer Collection 2022
Cookie, Fudge, Magnolia, Palm Leaf - the seasonal colours of the new Spring/Summer 2022 collection are already whetting the appetite for the next sweet and hot season. Particularly striking: the wo...
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Future Needs a Heritage - Your Apprenticeship at PICARD
Saddler with specialisation in fine tailoring Fine bag making is a craft that has been cultivated by PICARD for generations. In Germany, it has become very rare in the meantime. For us, it is a ma...
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Our thoughts are with our colleagues at the Ukrainian production site and with the suffering people in Ukraine. Mr. Didenko, our local Ukrainian plant manager, has for many years been voluntarily l...
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Our new trainees - Janina, Anna and Mairi - have started their training with us in August 2021 and report in this blog post about their start in the training. Are you also still looking for an app...
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We have started a new promotion called "Your Darling of the month". Every month, our community can vote for the "Darling of the month" on Instagram. In the race are usually our novelties or some cl...
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