Pressetage in München und Hamburg

We are happy to finally get back to face-to-face exchanges, that the Press Days are taking place on site again and that we can all be a bit closer again!

At the end of October 2021, we were at Prisco Haus in Munich for the Press Days from 9am-6pm. The most important editors of the fashion industry were on site, including InStyle, Madame, Harper's Bazaar, Vogue and Glamour. This great day was organized for us by the PR agency Willich Communications from Hamburg.

Besides the new collection F/S 2022 and important basics we showed the way of a handbag in its different and individual steps. In addition, we offered an embossing action, in which Robin, formerly an apprentice and now a fine bag maker full time with us, individualized a PICARD keychain for each visitor. The leather, consisting of leather scraps from the old collections, could be chosen by the customer as well as the metal color. Then a personalized print is embossed on the fob with a foil of matching color by a historical embossing machine.

The same program will now take place again in Hamburg, for Hamburg-based editors, at the Willich agency. The program will be the same. Here, too, we are pleased to finally be able to communicate face-to-face again.

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