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Article: PICARD LAUNCHES NEW ONLINE STORE

PICARD LANCIERT NEUEN ONLINESHOP

PICARD LAUNCHES NEW ONLINE STORE

OBERTSHAUSEN, AUGUST 29, 2024 - The traditional brand PICARD is launching a comprehensive rebranding and a new, innovative online store for the 2024 fall/winter season. As part of the new brand world, the online store is not only visually modern and clear, but also offers a range of new functions that take the shopping experience to a new level.

PICARD's new online store reflects the brand's modern and dynamic identity while enabling faster and independent scaling. The optimized loading speed and the improved, intuitive customer journey ensure a more attractive shopping experience. The revised storytelling, for example about the repair service, as well as new functions and an optimized structure on the product detail pages offer customers additional added value. The homepage has also been redesigned with individual sections to further emphasize the unique character of the brand.

“Our new online store embodies the values and tradition of PICARD while setting new standards in user-friendliness and customer experience,” emphasizes Serenad Sirin, Head of E-Commerce at PICARD. ”This relaunch is more than just a technical renewal - it is a strategic development that enables us to respond more flexibly and quickly to the needs of our customers. We are proud to have created a platform that is aesthetically pleasing, technologically responsive and perfectly aligned with PICARD's digital future.”