PICARD as partner for Cathy Hummels' Wiesn stroll

19. September 2023 - Following the launch of a joint Wiesn Selection with Cathy Hummels, the renowned German leather goods manufacturer PICARD participated in Cathy Hummels' Wiesn Bummel as a bag partner on 18 September 2023.

As part of this cooperation, PICARD provided handbags for the celebrity guests, including Sarah Engels, Magdalena Brzeska and Sophia Thiel, to complete their Wiesn outfits. In addition, the team was provided with a team bag by Cathy Hummels, the Heritage Model from the Wiesn Selection by Cathy Hummels.

Once again, over 50 celebrity guests, including Lilly Becker, Carolin Kotke, Laura Osswald, Dagmar Wöhrl, Désirée Nick and Sila Sahin, accepted host Cathy Hummels' invitation to the annual "Wiesn Bummel". The event has been an integral part of the Wiesn VIP scene since 2017: Here, celebrities come together to spend a special day with the successful entrepreneur and presenter - styling, marquee visits, carousel ride and after-show party included!

This year, the whole day was dedicated to love with the "Love Edition". PICARD made heart pendants in their German factory for this exclusive event, which all guests received in their goodie bag to celebrate the Love Edition. The design of the hearts was inspired by the Oktoberfest in the style of gingerbread hearts.

PICARD's cooperation with Cathy Hummels celebrates the traditional Munich Wiesn with the exquisite Wiesn Selection and the partnership with Cathy Hummels Wiesn Bummel. The Wiesn Selection by PICARD, selected by Cathy Hummels, will be available exclusively in the PICARD online shop, at www.picard-fashion.com, from 25 August 2023. This exclusive collection is a tribute to tradition and a symbol of the elegant and timeless designs that set PICARD apart.