PICARD celebrates 95 years at ILM and presents Spring/Summer 2024
Offenbach, 05. September 2023 -
At ILM Edition #158, the international leather goods fair in Offenbach, Germany, leather goods manufacturer PICARD not only presented its Spring/Summer 2024 collection from 2 - 4 September 2023, but also celebrated its 95th anniversary.
On the occasion of the birthday, the stand was extended by an additional area. In the PICARD Gallery, visitors could embark on a journey through time with nostalgic campaign motifs from the archives of the leather goods manufacturer. PICARD also offered it's customers and visitors a big prize draw with a trip to Italy as the main prize. "We are very pleased to be able to vividly present our 95 years of PICARD at ILM," said Managing Director Georg Picard. "It was a great opportunity to immerse ourselves in our history and thus in leather goods manufacturing in Germany." For this year's Edition #158 the entire team at Messe Offenbach was equipped with bags from the PICARD Spring/Summer 2024 collection, making the brand's presence omnipresent at ILM.
At the main stand in Hall B the bag specialist presented its Spring/Summer 2024 collection. The spring/summer 2024 season is characterised by lightness, naturalness and the joie de vivre. "The new collection convinces durch with the successful use of colour, fashionable highlights and new NOS series," Sales Manager Nina Schator summed up the order round. "In addition to the previously successful basic series, the new NOS series in the leather and synthetic nylon range have delighted customers. The models with the various carrying handle options and the eye-catching series were very popular - both are also shown on our campaign motifs. In terms of colours, in addition to the classics, such as black, cookie and shark, green, aqua, babe, lime, red or lilac were also popular highlights."
Nina Schator continued, "ILM as a meeting point and important communication and, of course, an ordering platform was, as always, a highlight that is firmly anchored in the Calender. It was a great pleasure for us to have so many positive conversations.”
"ILM is more than just a product show. We see ourselves as an interface for industry and trade. Our task is to give the industry impulses for a successful future," Arnd Hinrich Kappe, Managing Director of Messe Offenbach, sums it up.
Next up, PICARD will be at Mipel in Milan from 17 to 20 September 2023.
PICARD will also delight its customers with a new collection at ILM in spring 2024." ILM has once again presented itself as the world's most important marketplace for handbags, leather goods, luggage and accessories. We were able to make wonderful new contacts, exchange ideas with our existing trade partners and inspire the trade fair visitors with our brand and our activities. Thank you very much for so many good visitors and a big thank you to the fair organisation for offering us exhibitors a super attractive event!
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