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Article: PICARD EXPANDS ITS MANAGEMENT

PICARD ERWEITERT DIE GESCHÄFTSFÜHRUNG

PICARD EXPANDS ITS MANAGEMENT

OBERTSHAUSEN - 10 APRIL 2024 - The renowned bag manufacturer PICARD
is pleased to announce that Rafael Belzer will take over the new
created position of Chief Operating Officer (COO) at PICARD
has.

As COO, Rafael Belzer will be responsible for Finance, IT, Purchasing,
Logistics/Warehousing and HR. In addition, he will be responsible for a central
Play a role in the strategy development and process optimization of the family business.

Rafael Belzer brings impressive expertise and a diverse professional
He studied business administration at the EBS University for
Economics and Law in Oestrich-Winkel, with international stays in the
USA and China. He began his career in 2009 at Tchibo in Hamburg, where he held various positions for over nine years. He then played a key role in the growth of the successful start-up Emma Sleep in Frankfurt as Director Procurement & Quality. Most recently, he was responsible for category management, purchasing and quantity planning as Director Purchasing & Supply Chain Management at fashionette in Düsseldorf, one of the leading online platforms for high-quality fashion accessories in Europe.

As CEO of PICARD, Georg Picard will focus on the core areas of design, production, sales and branding. He emphasizes the increasing complexity in the business environment, especially in the last ten years, and the associated
the associated need for an expanded leadership base.

Georg Picard, CEO of PICARD:
“With Rafael Belzer we have found a second managing director who
fits perfectly into our company. He brings the skills and the
Passion for his new tasks at PICARD and has made us shareholders
very confident about his entrepreneurial thinking and actions.
welcome to our team!”