PICARD appoints new e-commerce manager

Obertshausen, January 2024 -

The renowned company PICARD, a leading manufacturer of high-quality leather goods and accessories, is appointing Serenad Kupa as Head of E-Commerce effective January 1, 2024.

Serenad Kupa brings with her several years of professional experience and background in the fashion and beauty sector. After studying Fashion, Luxury & Retail Management in Stuttgart, she has dedicated herself to e-commerce since 2018 and most recently worked as Team Lead E-Commerce in the FMCG sector.

As Head of E-Commerce, Serenad Kupa will report directly to Georg Picard, Managing Director in the fourth generation of PICARD. Serenad Kupa commented on her new position as follows: "I am very excited about the opportunity to be part of the PICARD team and to help shape the company's digital future. Together we will develop innovative solutions to meet the needs of our customers and further strengthen PICARD's position in e-commerce." The focus for expansion in the e-commerce area at PICARD is branding, targeted merchandising and further growth of e-commerce.

Kupa's predecessor, Johannes Montag, left the company at his own request at the end of November 2023.