PICARD beim EMOTION Women’s Day 2021

This year’s EMOTION Women’s Day took place on September 13th at the Atlantic Hotel in Hamburg. For the first time with PICARD as a partner. “We were there to watch the event in 2019 and were so impressed by the spirit and sense of community that we decided to be part of it,” said Janett Lorenz, Marketing Manager at PICARD.

The great interest shown by visitors to the EMOTION Women's Days 2021 made it clear how important exchanges with other people are, especially in times of pandemic, and the organizers of the event impressed across the board with top-class expert panels and explosive discussion topics. In addition to the panels, visitors were offered a special embossing campaign by PICARD - with individually embossed leather bracelets made from 100% leftover leather from the German PICARD factory in Obertshausen. In this way, PICARD was able to create a loving, stylish and lasting memory of EDW 2021 for all visitors.


This year, the EMOTION Women's Days 2021 was organized as a hybrid event with live lectures in the Hotel Atlantic Hamburg and a live stream for viewers at home. With more than 80 international and national speakers on topics relating to careers, politics, finance, business and mindfulness, it was a top-class event that built on the great success of the previous EMOTION Women’s Days. Speakers, including the British bestselling author Caitlin Moran, EU-LGBTQI* special ambassador Riccardo Simonetti, Düzen Tekkal (GermanDream and HAWAR), Judith Holofernes (formerly “We are Heroes”), and Jasmina Kuhnke (internet activist). the focus in their lectures and panel discussions on a particularly important and forward-looking development of today: solidarity and community. In keeping with the motto of this year’s EMOTION Women’s Days: “Return to We.”



With around 100 participants on site and over 1,000 digital viewers, the EMOTION Women’s Days 2021 joins the successful series of the popular event. Through marketing efforts and press releases, the event achieved a total reach of 5,500,000.

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