Press

PICARD as partner at Cathy Hummels' Secondhand Bazaar

MUNICH, June 17 2023: Flea market flair at the Hummels home - on Saturday, entrepreneur Cathy Hummels hosted an exclusive second-hand bazaar at her old home. She was supported by the renowned Germ...

PICARD's role in the "Mission Statement - More Sustainable Leather Chemistry" project

At PICARD we are proud to be a responsible player for a more sustainable future for the leather industry. Together with other leading companies in the industry we participated in a research proj...

PICARD wins the German Customer Award 2023

For an outstanding price / performance We are delighted to receive the German Customer Award 2023 for an outstanding price/performance. For the third time the German Association for Consumer Stud...

PICARD AT ILM FEBRUARY 2023

PICARD presents the 2023 fall/winter collection at ILM This year the International Leather Goods Fair (ILM) will open its doors a month earlier, as usual, in at the Offenbach Trade Fair from F...

PICARD launches new B2B shop

Obertshausen, October 2022. For the past two years, PICARD has been increasingly focusing on the digitalisation of sales across all channels and is now taking another important step towards a succe...

PICARD as an "enabler" for marketplaces

Obertshausen, October 2022. Since the increased focus on the DTC business, PICARD invested a lot of time and manpower in the past twelve months to build up a technical and logistical setup for a po...

A new addition to the PICARD leather goods family

On 1 September 2022, six apprentices started their careers at the leather goods manufacturer PICARD. In the coming years, they will be trained as industrial clerks and fine bag makers. During thei...

PICARD at the Anja Gockel Show at Fashion Week Berlin

Melon Sunseed, Papaya, Aqua, Cream and Cookie - the colours of the new spring/summer collection 2023 by PICARD make you long for the warm season. The stylish new favourite companions were now prese...

PICARD with "Urban Gardening" Lounge at ILM

For the 156th time, the International Leather Goods Fair (ILM) opened its doors at Messe Offenbach from 3 to 5 September 2022. The leather goods manufacturer PICARD was also on site again and prese...

PICARD opens pop-up store at Frankfurt Airport

Regionality meets internationality! On an area of just under 75 sqm, the leather goods manufacturer PICARD from Obertshausen is opening a new pop-up store at Frankfurt Airport. From 1 September 202...

PICARD celebrates reopening of Obertshausen outlet

Obertshausen, June 2022 - The PICARD Outlet reopened its doors to customers on 20 June 2022 after one month of renovation work. An ice cream van, a large selection of beautiful bags and small surpr...

PICARD continues fundraising campaign for people in Ukraine. 45,000 € have already been transferred.

The leather goods manufacturer PICARD employs around 180 people in its own factory in the Ukrainian city of Mukachevo, where important series of the PICARD collection, such as the basic lines "Berl...

New marketing management at PICARD

Emine Heuter took over as Head of Marketing at PICARD on 1 February and is responsible for strategic and operational brand management in both the retail and wholesale sectors. Heuter brings with hi...